Augsburg Fortress
One Mission Blog - reflections on the ministry of publishing

More on mobile….

March 29th, 2011 by Beth A. Lewis

Yesterday, I wrote about the proliferation of mobile devices in the shoulder bag I carry around the country.  I would love to hear what apps you've found for your Droid phone or iPad that are your favorites. 

Even more than that, my colleagues & I have been thinking about what types of mobile apps we should create that would be helpful to our constituents….pastors, Christian ed directors, worship & music leaders in congregations, and others who care about faith formation & worship.  We have a laundry list of ideas.  The challenges are these:

1.  Which ones do our partners in ministry REALLY want?  (we'd love to have your suggestions either via email or a comment on this blog)  How would you use them?  Do you want existing Augsburg Fortress, Fortress Press and/or sparkhouse content in app form or do you have new ideas that would seem to fit with what we do best?

2. How do we make these financially viable?  Our research indicates that robust apps cost between $10,000 and $100,000 each.  Hard to make that back at the low price points ranging from $0.99 and $9.99 at which most seem to be priced! 

3.  Since it's unlikely that mobile apps will pay for themselves anytime soon in our specialized markets, and since we are a not-for-profit ministry/business is it possible to obtain a grant for creation of dynamic faith formation and/or worship apps?  We have the content expertise and know where to get the app development expertise….anyone have suggestions re: funding sources to make this a realistic option for us and those we serve?

Your suggestions are welcome!  Please don't hesitate to send me an email or comment below on this blog.




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Beth A. Lewis, President & CEO Augsburg Fortress

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